The epitome of luxury property in Dubai, Branded Residences are a natural reflection and evolution of Dubai’s Real Estate Market
Beth Hirshfeld
In 2016, the UAE appointed a Minister of Happiness, and became the first country to formally include “happiness” as one its key goals. As outlined in “Dubai’s Time to Shine” , the well-being of its people is at the heart of the government’s agenda; and has helped it become a destination of choice for the world’s elite. This people-centric approach weaves its way through all facets of its society, and has helped create a real estate market that is heavily tailored to the needs of both residents and investors, whether local or international.
As outlined in “Creating the Ultimate in Luxury Living”, Dubai has experienced an influx of high-net worth individuals into the Emirate in recent years, and a 48% surge in high-end property sales in 2021. Helping both spur and adapt to this growth, property developers have been adapting their offerings to cater to the needs of these buyers. As was explored in the above article, the emergence of fully bespoke luxury residences has been one major development. Another has been the increase in Branded Residences.
In simplest terms, Branded Residences are residential properties associated with a brand. Usually this includes a partnership between a brand and a property developer. Historically these affiliations have been with hotel brands which would attach private long-term residences as part of its hotel compound. More recently, Branded Residences have evolved to incorporate fashion, automobiles, jewellery, and other lifestyle brands that play a key role in designing and servicing these residential spaces.
There are a number of benefits to Branded Residences. These include the prestige of being associated with a high-end global company, turnkey support, high-end fit-out quality, attractive rental potential, and the strong assurance of high-quality service and amenities. As a result, Branded Residences achieve an average price premium over equivalent non-branded properties of approximately 30+% globally, and about 20-30% in the UAE.
In a 2021 real estate study, Dubai was named the global leader in Branded Residences, ahead of past title holders Miami and New York. Branded Residences continue to grow worldwide, expanding by 230% over the past decade; and this number is expected to almost double by 2026.
Branded Residences are a natural fit for Dubai investors for a variety of reasons, not least because they give international buyers who may not be as familiar with the Dubai market the confidence and familiarity associated with well-known global brands and reputations. In addition, the high level of service provided at most Branded Residences give owners, particularly those buying second homes, comfort that their property will be well taken care of when they are travelling, and fully ready for them when they come into town.
This reality has encouraged several regional developers to collaborate with major global powerhouses, creating exclusive residences that are luxurious and recognisable, and incorporate brand touches and history to create a unique yet familiar experience.
Below are a few magnificent Branded Residences currently available in Dubai.
Newly arriving in Dubai, Six Senses, known for its wellness focus and luxurious offerings, is scheduled to open branded residences on Palm Jumeirah in 2024. Available exclusively through only select agencies such as Christie’s International Real Estate, Six Senses is offering162 ultra exclusive penthouses, villas and apartments. Its design is inspired by coral, with a cellular, outward looking design that offers both privacy and protection from the sun. The property aims to support sustainable development, while offering an extensive list of restaurants and traditional facilities, as well as specialized wellness amenities including tennis and padel courts, dedicated walking and running tracks, a micro farm, a longevity clinic and an IV lounge as well as an extensive gym and spa.
As one of the foundational Dubai real estate collaborations, the Armani Residences is a luxury residence crafted by fashion legend Giorgio Armani in partnership with UAE’s leading developer, Emaar Properties. Alongside the world’s first Armani hotel, these exclusive residences are located in the Burj Khalifa, the world’s tallest building. In the heart of Downtown Dubai, the residence is grounded in sleek, minimalist detail with rich wood paneling throughout. Dedicating 5 years to the project, Armani was personally involved in every aspect of the architectural and service design, providing residents the highest levels of comfort, elegance and service.
BV Residences (Bulgari Resorts and Residences)
A brand almost synonymous with luxury, Italian goods retailer Bulgari has partnered with Dubai-based Meraas Holding to create the BV Residences. The residences are situated on a seahorse shaped island (connected by road to the Dubai mainland), with exquisite views of the Dubai skyline, and framed by lush gardens. The residences are designed in Bulgari’s signature style and elegance, and the property offers a private beach and marina, as well as a full range of luxury amenities. Services such as housekeeping, catering, butler services, personal shopper and a 24-hour concierge are readily available to residents.
Saudi mega-developer Dar Al Arkan is partnering with Pagani, one of the world’s most exclusive high performance automobile makers, to create the spectacular DaVinci Tower on the shores of the Dubai Canal. The tower consists of high-end apartments with private outdoor spaces, and a one-of-a kind penthouse, with exquisite interiors tailored by Pagani. Residents have access to a fully equipped gymnasium, swimming pool and a stunning sky garden, as well as a round-the-clock concierge and security service.
Bringing Miami to the UAE, Urban Oasis offers exclusive waterfront living and first-class amenities, with interiors by luxury fashion brand Missoni. Perched on the Dubai Canal and a stone’s throw away from Downtown Dubai, the residences offer sweeping views of the Canal and the city, all while incorporating Missoni’s signature style, quality, and embrace of colour.
Branded Residences are responding to the needs of busy and discerning homeowners in Dubai, offering the highest levels of bespoke customer service. Christie’s International Real Estate follows the same premise, offering discreet white-glove service for local and global clients alike. Whether you are interested in exploring a Branded Residence in Dubai or elsewhere in the world, Christie’s International Real Estate has offices in 48 countries and is committed to ensuring the satisfaction and happiness of those we serve.
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